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Salesforce Marketing-Cloud-Email-Specialist Exam has been developed to assess candidates' understanding of email marketing strategies, the functionality of the Marketing Cloud, and the ability to design, build, and implement effective email campaigns. Marketing-Cloud-Email-Specialist exam consists of 60 multiple-choice questions and has a time limit of 90 minutes. A passing score of 65% is required to become a certified Salesforce Marketing Cloud Email Specialist.
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Salesforce Marketing Cloud Email Specialist certification is designed for professionals who create email marketing campaigns using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Email Specialist certification validates an individual’s expertise in email marketing best practices, email message design, subscriber data management, and marketing automation processes using the Salesforce Marketing Cloud. The Salesforce Marketing Cloud Email Specialist certification is ideal for email marketers, marketing automation professionals, and digital marketers who want to enhance their skills in email marketing.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Insights and Analytics | 14% | - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces) - Evaluate email campaign performance and data |
| Topic 2: Subscriber and Data Management | 26% | - Manage subscriber data (Lists vs Data Extensions) - Configure Contact Builder and Audience Builder - Understand concepts of subscribers, profile center, and subscription centers |
| Topic 3: Content Creation and Delivery | 24% | - Recommend Marketing Cloud tools to use when preparing an email for send - Configure send settings to meet the customer requirements - Organize and manage email campaign content - Create and customize an email message to meet customers' needs |
| Topic 4: Email Marketing Best Practices | 10% | - Evaluate elements and techniques of email marketing to design effective emails and email programs - Differentiate elements of an email that can impact message deliverability - Demonstrate appropriate and effective subscriber acquisition and retention methodologies |
| Topic 5: Marketing Automation | 26% | - Recommend the appropriate marketing automation solution - Build the appropriate Automation Studio solution - Build the appropriate Journey Builder solution |
