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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?

A) Building desirable sending history and data will be variable based on list size and engagement.
B) Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
C) Sending in large volumes will alert ISPs the new IP Address is now in use.
D) The IP address is on reserve, is already in use, and has an email sending history.

2. A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use Smart Capture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

A) HTML
B) SQL
C) CSS
D) AMPscript

3. A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain, Which two data would still exist in the account? Choose 2 answers

A) Contact data in non-sendable extensions
B) Contact data in sendable data extensions
C) Contact-specific data at the job level
D) General tracking data at the job level

4. A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?
Choose 2 answers

A) Marketing Cloud Administrator
B) Marketing Cloud Security Administrator
C) Data Manager
D) Administrator

5. How are publication lists used in the Marketing Cloud?

A) To send communication to all subscribers, regardless of opt -in status.
B) To build dynamic content rules by subscriber type.
C) To allow subscribers to opt-down/out instead of unsubscribing from all.
D) To manage subscribers in guided and triggered email sends.

Solutions: