2021 Marketing-Cloud-Email-Specialist Premium Files Test pdf - Free Dumps Collection

 Get ready to pass the Marketing-Cloud-Email-Specialist Exam right now using our Salesforce Marketers  Exam Package

How much Marketing-Cloud-Email-Specialist Exam Cost

The price of the Salesforce Marketing-Cloud-Email-Specialist exam is $200 USD.

 

NEW QUESTION 58
Northern Trail Outfitters' (NTO) marketing team is looking to use a partner to develop its dynamic emails.
After
submittal, NTO specialists want to make sure the emails are reviewed before approval.
What feature should the NTO marketing team employ?

• A. Two-Step Workflow Approval
• B. Preview Tab
• C. Standard Workflow Approval
• D. Content Detective

Answer: B

 

NEW QUESTION 59
Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non- loyalty members.
How should NTO build the email?

• A. Create a template and lock content in the template.
• B. Create a template-based email using dynamic content.
• C. Create multiple versions of the email for loyalty and non-loyalty members.
• D. Create dynamic content with a SQL Query activity.

Answer: B

Explanation:
Explanation/Reference:

 

NEW QUESTION 60
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would be used to specify which IP address is used for retail vs. corporate?

• A. Send Classification
• B. Send Definition
• C. Sender Profile
• D. Delivery Profile

Answer: D

 

NEW QUESTION 61
To write SQL that uses both customer data and system-generated data, what would they need to include in their query?

• A. All of the above
• B. Data Views
• C. Data Filters
• D. Measures

Answer: B

 

NEW QUESTION 62
Whichtwo best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers

• A. Plan for content to be used cross-channel, eliminating duplicates.
• B. Create folders for each type of uploaded content.
• C. Import all content up front, rather than piece by piece.
• D. Optimize the way content is stored with a naming convention.

Answer: A,D

 

NEW QUESTION 63
A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? Choose 3 answers

• A. Ask for detailed demographic information.
• B. Automatically opt-in all new customers.
• C. Use explicit opt-in for any new web sign-ups.
• D. Tell customers why they want to receive NTO emails.
• E. Set expectations on send frequency and schedule.

Answer: C,D,E

 

NEW QUESTION 64
What must be configured in a Marketing Cloud account to use the import wizard?

• A. File Transfer
• B. Encrypted FTP
• C. Data Loader
• D. Enhanced FTP

Answer: D

 

NEW QUESTION 65
NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers

• A. The ability to extract data from an Audience data extension for analysis
• B. The ability to set goals and have the system listen to see if users met the goal
• C. The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests
• D. The ability to set criteria to segment contacts based on behavior using SQL
• E. The ability to update or create Salesforce CRM objects or records

Answer: B,C,E

Explanation:
Explanation
https://help.salesforce.com/articleView?id=mc_jb_schedule_an_audience.htm&type=5

 

NEW QUESTION 66
A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and If this correlates to the version that receives the most clicks.
Which two A/B test options should be used? Choose 2 answers

• A. The system automatically sends the winning version to the remainder audience.
• B. The test administrator manually selects the version to send tothe remainder.
• C. The test administrator chooses which subscribers to place in each audience.
• D. The test administrator selects the desired audience test segment sizes.

Answer: A,D

 

NEW QUESTION 67
When the number of subscribers exceeds one million records, which data model is preferred?

• A. Groups
• B. Data Filters
• C. Lists
• D. Data Extensions

Answer: D

 

NEW QUESTION 68
How are the test audiences for an A/B test selected? (Choose 2)

• A. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience
• B. The system randomly places target subscribers into the selected audiences
• C. The system automatically uses 15% of the population for each audience
• D. The test administrator chooses which subscribers to place in each audience

Answer: A,B

 

NEW QUESTION 69
A Marketer Sends an email to a Sendable data extension. The Data Extension has a Subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscriber Lists.

• A. The email will be sent to the email address stored on Data Extension
• B. The email will be sent to the field marked as the Primary Key
• C. The email will be sent to the subscriber Key on All Subscribers List
• D. The email will be sent to the email address stored on All Subscriber Lists

Answer: D

 

NEW QUESTION 70
A marketing associate wants to ensure that an email will be delivered to a subscribers' inbox. What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by spam filters?

• A. Link detective
• B. Content detective
• C. Send Preview
• D. Email Validation

Answer: B

 

NEW QUESTION 71
A marketer at NTO must design a targeted email campaign for the company's winter offering, what email best practice should be used

• A. personalized email content
• B. send to the entire subscriber base
• C. using infographic email template
• D. limit email text to be 250 words

Answer: A

 

NEW QUESTION 72
A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

• A. Automation Studio
• B. Journey Builder
• C. Scheduled Email Sends
• D. Predictive Email

Answer: B

 

NEW QUESTION 73
NTO wants to reuse a skiing promotional advertisement used in one of last winter's email campaigns. Which three methods in Content Builder can be used to locate the promotional advertisement? Choose 3 answers

• A. Tags filter
• B. Local folder structure
• C. Search field
• D. Content Type filter
• E. Email Type

Answer: A,B,C

Explanation:
Reference:
https://www.dummies.com/business/marketing/find-content-salesforce-marketing-cloud-content-builder/

 

NEW QUESTION 74
A marketer is building a highly personalized email which is sent daily to one million subscribers. The data needed for the email is located in several data extensions.
What feature should the marketer use to merge the data into a single data extension to improve sending?

• A. File Trigger
• B. Data Filter
• C. Profile Management
• D. SQL Query Activity

Answer: B

 

NEW QUESTION 75
The Northern Trail Outfitters' email team is creating a reusable content block for its Deals to Run With campaign. They will cross-promote this campaign in other emails in a single-column content area. This content will have one image, with text below it.
How could the email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?

• A. Create a Free Form content block.
• B. Create an Image content block.
• C. Create an HTML content block.
• D. Create a Text content block.

Answer: A

 

NEW QUESTION 76
A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)

• A. The file for an import activity can be on a desktop computer
• B. The file for an import activity must be placed in a folder on a FTP site
• C. The import activity is under Subscribers in the Email Application
• D. An import activity can be used in an automation created in Automation Studio
• E. An import activity can be executed manually

Answer: A,B,D

 

NEW QUESTION 77
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?

• A. Personalized imagery influenced by subscriber preferences
• B. Full-width lifestyle imagery featuring attractive people
• C. Images of products that the customer has previously purchased
• D. Content focused on winter sports items for holiday shopping

Answer: A

Explanation:
Explanation

 

NEW QUESTION 78
......

Master 2021 Latest The Questions Salesforce Marketers and Pass Marketing-Cloud-Email-Specialist  Real Exam!: https://www.validexam.com/Marketing-Cloud-Email-Specialist-latest-dumps.html

A fully updated 2021 Marketing-Cloud-Email-Specialist Exam Dumps exam guide from training expert ValidExam: https://drive.google.com/open?id=1g5GWuOYa6YmRFNTyH-e3iM3lZJ6TKrzP