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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Subscriber Lifecycle Management | 20% | - Subscriber acquisition, onboarding and retention - Audience segmentation and personalization - Subscription products, billing and renewals |
| Media Cloud Fundamentals | 20% | - Core architecture, components and data model - Overview of Media Cloud for media and entertainment industry - Integration with Salesforce platform and external systems |
| Industries CPQ, CLM and Order Management | 20% | - Contract lifecycle management and compliance - Order capture, fulfillment and delivery - Configure, price and quote media offerings |
| Advertising Sales Management | 25% | - Manage accounts, advertisers, agencies and partners - Product catalog, inventory and ad space configuration - Proposal creation, pricing, contracts and fulfillment |
| OmniStudio Implementation | 15% | - Integrate processes across channels - Design digital experiences with OmniScripts and FlexCards |
Salesforce Media Cloud Consultant Sample Questions:
Which permission set license should a consultant consider using when planning to allow for internal users to leveragemanagementfeatures such as "360 view of the costumer and sales cycle", "visualizations of the key relationship including agencies and contract", and "digital contract lifecyclemanagement?"
- A. advertising salesmanagementPSL
- B. omniStudio Admin
- C. communications cloud digital experience user PSL
- D. subscriber lifecyclemanagementPSL
Correct Answer: A 🗳️
Explanation: Only visible for ValidExam members. You can sign-up / login (it's free).
A large media company is using salesforce industries to model digital advertising products. These products have a common set of characteristics. Which pair of media cloud items would a product manager use to most efficiently create the products for the sales users to sell?
- A. use an object type and assign attributes
- B. use a standalone product and add attributes
- C. use a product family for those products
- D. clone an existing ad product and assign attributes
Correct Answer: A 🗳️
Explanation: Only visible for ValidExam members. You can sign-up / login (it's free).
A home store wants to advertise their products on a particular tv channel owned by a publishing company.
Which channel should this media plan include?
- A. OutofHome (OOH)
- B. Digital
- C. Linear
- D. Print
Correct Answer: C 🗳️
Explanation: Only visible for ValidExam members. You can sign-up / login (it's free).
During proposal line item creation, a consultant needs to able to select a value for a picklist type attribute.
Which non-overridable behaviour must the consultant select during the assignment to the parent object type?
- A. is Not Translable
- B. is Encrypted
- C. Run-time Configurable
- D. is not Assetizable
Correct Answer: C 🗳️
Explanation: Only visible for ValidExam members. You can sign-up / login (it's free).
A publisher has an existing system to build media plans and integrate with google ad manager to create digital ad campaigns. Which two questions are important to ask to determine if media cloud advertising sales management is a good fit to replace the existing system?
- A. which types of ad products are included in media plans?
- B. which ad servers does the system need to connect to forcampaign booking?
- C. what are the dimensions for all digital ad formats for the publisher?
- D. which type of marketing automation system is in use?
Correct Answer: A,B 🗳️
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