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Salesforce Media Cloud Consultant Sample Questions:

1. Which permission set license should a consultant consider using when planning to allow for internal users to leveragemanagementfeatures such as "360 view of the costumer and sales cycle", "visualizations of the key relationship including agencies and contract", and "digital contract lifecyclemanagement?"

A) advertising salesmanagementPSL
B) omniStudio Admin
C) communications cloud digital experience user PSL
D) subscriber lifecyclemanagementPSL

2. A large media company is using salesforce industries to model digital advertising products. These products have a common set of characteristics. Which pair of media cloud items would a product manager use to most efficiently create the products for the sales users to sell?

A) use an object type and assign attributes
B) use a standalone product and add attributes
C) use a product family for those products
D) clone an existing ad product and assign attributes

3. A home store wants to advertise their products on a particular tv channel owned by a publishing company.
Which channel should this media plan include?

A) OutofHome (OOH)
B) Digital
C) Linear
D) Print

4. During proposal line item creation, a consultant needs to able to select a value for a picklist type attribute.
Which non-overridable behaviour must the consultant select during the assignment to the parent object type?

A) is Not Translable
B) is Encrypted
C) Run-time Configurable
D) is not Assetizable

5. A publisher has an existing system to build media plans and integrate with google ad manager to create digital ad campaigns. Which two questions are important to ask to determine if media cloud advertising sales management is a good fit to replace the existing system?

A) which types of ad products are included in media plans?
B) which ad servers does the system need to connect to forcampaign booking?
C) what are the dimensions for all digital ad formats for the publisher?
D) which type of marketing automation system is in use?

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