Valid Marketing-Cloud-Administrator Exam Q&A PDF Marketing-Cloud-Administrator Dump is Ready (Updated 108 Questions)

Exam Questions and Answers for  Marketing-Cloud-Administrator Study Guide

NEW QUESTION 22
A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?

• A. Field level Encryption
• B. Transparent Data Encryption
• C. Key Management
• D. Tokenized Sending

Answer: D

 

NEW QUESTION 23
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?!

• A. Marketing Cloud Connect
• B. Web Analytics Connector
• C. AMPscript for Marketing Cloud
• D. Google Analytics 360

Answer: B

 

NEW QUESTION 24
A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?

• A. Impression Tracking for Triggered Sends
• B. Email Performance by Attribute
• C. Dynamic Content for Triggered Sends
• D. Sends Account Send Summary

Answer: A

 

NEW QUESTION 25
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?

• A. Web and Mobile Analytics
• B. Advertising Studio
• C. Parameter Manager
• D. Personalization Builder

Answer: C

 

NEW QUESTION 26
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?

• A. Keyword is used within another business unit
• B. Keyword fails to meet content standards
• C. Keyword is a reserved word
• D. Keyword has too many characters

Answer: A

 

NEW QUESTION 27
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?

• A. Separate regions into business units and apply Subscriber Filters
• B. Deploy separate Publication Lists for each region within one account
• C. Deploy Multi-Org with a single Marketing Cloud Account
• D. Filter data view permissions at the subscriber level

Answer: A

 

NEW QUESTION 28
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose 2 answers

• A. All of NTO's accounts should be on the same stack
• B. Send volume is large enough to maintain a positive or neutral reputation
• C. Pre-warmed IP address can be purchased from Salesforce
• D. Length of time needed to pause sending is greater than one month

Answer: A,B

 

NEW QUESTION 29
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?

• A. Single Sign on Authentication
• B. Field Level Encryption
• C. IP Whitelisting
• D. Advanced Audit Trail

Answer: C

 

NEW QUESTION 30
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Co.

• A. Setup > Apps > Salesforce Integration
• B. Contact Builder > Data Sources
• C. Setup >Data Management > Synchronized Data Extensions
• D. Contact Builder > Data Extensions > Synchronized Data Extensions

Answer: B

 

NEW QUESTION 31
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?

• A. Overwrite
• B. Add Only
• C. Add/Update
• D. Update Only

Answer: C

 

NEW QUESTION 32
Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?

• A. Disable the campaign manager's user and create a new user
• B. Transfer the campaign manager's permissions to a new user
• C. Deactivate the campaign manager's license and assign it to the new user
• D. Delete the campaign manager's user and create a new user

Answer: A

 

NEW QUESTION 33
Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers

• A. Cloudpages personalized URLs are served from cloud.email.nto.com
• B. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
• C. Users receive Marketing Cloud password reset emails from help@email nto.com
• D. Upon receiving an email, all tracked links start with click.email.nto.com

Answer: A,D

 

NEW QUESTION 34
What storage model should be used if a subscriber has more than one value for an attribute?

• A. Data Extensions
• B. Profile Attribute
• C. Publication Lists
• D. Lists

Answer: A

 

NEW QUESTION 35
A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?

• A. Automation Studio Tracking Extract
• B. Discover Deliverability Complaint Rate Report
• C. Automation Studio Query Activity
• D. CSV download of bounce data in My Tracking

Answer: A

 

NEW QUESTION 36
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?

• A. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
• B. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
• C. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
• D. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

Answer: C

 

NEW QUESTION 37
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?

• A. Studio > Email > Subscribers > All Subscribers
• B. Email Studio > Email > Tracking > Sends
• C. Analytics Builder > Reports > Email Send Report
• D. Contact Builder > All Contacts > Email

Answer: C

 

NEW QUESTION 38
A customer wants to automate a series of three emails as part of a Membership Renewaldrip campaign. Email
#1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API.Which steps should be included in the customer's automation?

• A. Three Filter Activities > three Send Activities to the filtered audiences.
• B. Import File Activity > three Send Activities to the master data extension.
• C. Three Send Activities to the master data extension.
• D. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.

Answer: A

 

NEW QUESTION 39
When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?

• A. The user Is getting deleted from the AN Subscribers list
• B. The user gets Added to a blocklist that causes an Enterprise level unsubscribe
• C. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
• D. Data in data extensions corresponding to the customer

Answer: A

 

NEW QUESTION 40
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?

• A. Automation Studio > File Transfers
• B. Contact Builder > Data Sources
• C. Email Studio > Synchronized Data Extensions
• D. Contact Builder > Synchronized Data Extensions

Answer: B

 

NEW QUESTION 41
A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers

• A. Winner evaluation
• B. Run Once schedule type
• C. Data Extension entry source
• D. Journey re-entry settings

Answer: A,B

 

NEW QUESTION 42
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.

• A. Setup > Apps > Salesforce Integration
• B. Contact Builder > Data Sources
• C. Setup >Data Management > Synchronized Data Extensions
• D. Contact Builder > Data Extensions > Synchronized Data Extensions

Answer: B

 

NEW QUESTION 43
Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers

• A. Number
• B. Decimal
• C. Boolean
• D. Text

Answer: B,D

 

NEW QUESTION 44
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?

• A. Target Data Extension
• B. Safehouse
• C. Original SFTP folder
• D. Selected SFTP folder

Answer: D

 

NEW QUESTION 45
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers

• A. Cloud Pages
• B. Data Designer
• C. Web Analytics Connector
• D. Content Builder

Answer: A

 

NEW QUESTION 46
Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrell a. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible Which Marketing Cloud product should NTO purchase as a solution?

• A. Analytics Builder
• B. Content Syndication
• C. Email Rachments
• D. Distributed Sending

Answer: D

 

NEW QUESTION 47
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