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NEW QUESTION # 97
U+ Bank has launched a new credit card for all customers with a premium bank account. As a decisioning consultant, you need to create actions that involve the full customer life cycle: marketing, sales, and service.
Which two valid actions do you create? (Choose Two)

• A. Credit card status
• B. No annual fee credit card
• C. 1% cash back credit card
• D. Credit card number

Answer: B,C

NEW QUESTION # 98
MyCo, a telecom company, introduced fiber optic service in the northern region of the country. They want to advertise this service on their website by using a banner and target the customers living in that area.
What do you need to configure in the Next-Best-Action Designer to implement this requirement?

• A. Customer segment
• B. Prioritization formula
• C. Applicability rules
• D. Audience

Answer: C

NEW QUESTION # 99
The U+ Bank marketing department wants to leverage the next-best-action capability of Pega Customer Decision Hub on its website to promote new offers to each customer.
Place the events in the sequential order.

Answer:

Explanation:

NEW QUESTION # 100
U+ Bank, a retail bank, is currently presenting a cashback offer on its website. Currently, only the customers who satisfy the following engagement policy conditions receive the cashback offer.

While continuing cross-selling on the web, the bank now wants to present the cashback offer through a new channel, SMS. The bank also wants to update the suitability condition by lowering the threshold of the debt-to-income ratio from 48 to 45 As business user, what are the two tasks that you define to update the cashback offer? (Chose Two)

• A. Remove existing treatment
• B. Add a new treatment
• C. Edit the engagement policy
• D. Edit an existing treatment
• E. Edit the action details

Answer: B,C

NEW QUESTION # 101
U+ Bank has recently started using Pega Customer Decision Hub to display the first credit card offer, the Standard card, to every customer who logs in to their website.
Which three tasks do you need to perform to implement this requirement? (Choose Three)

• A. Create and configure the real-time container
• B. Set up business structure to Sales/CreditCards
• C. Create the action and its web treatment
• D. Define customer contact policies
• E. Define customer engagement polices

Answer: A,B,C

NEW QUESTION # 102
Reference module: Detecting unwanted bias
MyCo, a telco, has introduced mobile data packages for students. As a policy, MyCo does not want to discriminate based on gender when presenting the offers. As a Decisioning Consultant, how do you configure the ethical bias policy to allow no bias?

• A. 0.9-1.11 Rate Ratio
• B. 0.5-2 Rate Ratio
• C. 1 Rate Ratio
• D. No Detection

Answer: C

NEW QUESTION # 103
Myco, a telco, wants to present their customers with new 5G data plans - the Unlimited plan, the 500GB plan, and the 100GB plan - on their web portal. As a Decisioning Consultant, you want to test how the three new offers will be distributed by running a distribution test that only considers eligibility without arbitration. In this scenario, which report will test this requirement?

• A. Action Priority Report
• B. Bias Report
• C. Channel Report
• D. Action Distribution Report

Answer: D

NEW QUESTION # 104
Reference module: Sending offer emails
U+ Bank currently uses Next-Best-Action Designer to manage 1:1 customer engagement in the web channel.
The bank would like to promote the same offers in email. Which two additional configurations are needed in Next-Best-Action Designer to promote the offers in email? (Choose Two)

• A. Ensure that the email channel is enabled
• B. Configure the arbitration to boost prioritization of actions meant for email
• C. Create a separate issue and group business structure in the taxonomy that is specific to email actions
• D. Setup real-time container triggers to communicate with the email server
• E. Define the primary schedule

Answer: A,E

NEW QUESTION # 105
U+, a retail bank, does not want to offer a Gold card to customers who already have a Platinum card. Which engagement policy condition best suits this requirement?

• A. Applicability
• B. Suitability
• C. Eligibility

Answer: C

NEW QUESTION # 106
There are two segments: segments A and Segments B.
The segments A references the segment B.
Which configurations is necessary to make sure that segment B is automatically refreshes when segment A is refreshed?

• A.
• B.
• C.
• D.

Answer: C

NEW QUESTION # 107
MyCo, a telco, wants to offer a Fiber Optic Cable package only to customers who live in towns that have fiber optic cable available. Which engagement policy condition best suits this requirement?

• A. Applicability
• B. Suitability
• C. Eligibility

Answer: A

NEW QUESTION # 108
U+ Bank has several eligibility criteria defined using an eligibility strategy. The eligibility strategy uses a scorecard rule to determine the customer credit score. The bank wants to update the scorecard to include customer income in the credit score calculations. How do you implement this change?

• A. Change only the decision strategy using the scorecard
• B. Update only to the existing scorecard
• C. Change both the scorecard as well as the decision strategy using the scorecard
• D. Recreate the scorecard rule from scratch

Answer: B

NEW QUESTION # 109
When a customer offered an action that they already accepted, this is because ______.

• A. The strategy is not customized to exclude previously accepted offers
• B. There are no suppression rules defined
• C. The customer intent was captured incorrectly
• D. The actions arc filtered based on eligibility

Answer: A

NEW QUESTION # 110
A bank wants to sell more mortgages in the fourth quarter and is willing to offer mortgages even in situations where a credit card may have created more value. Which arbitration factor do you configure to implement this requirement?

• A. Business levers
• B. Applicability
• C. Suitability
• D. Eligibility

Answer: A

NEW QUESTION # 111
Reference module: Analyzing customer distribution using Pega Value Finder.
As a Decisioning Consultant, you have just implemented a project to present mortgage offers to customers on their self-service portals. The bank asks you to pull data on the distribution of the offers to well-engaged, under-engaged, or not-engaged customers. Which simulation do you run to get the required information?

• A. Audience simulation
• B. Pega Value Finder
• C. Distribution Test
• D. Pega Scenario Planner

Answer: B

NEW QUESTION # 112
The arbitration factor that allows you to assign financial values to actions is called: _________.

• A. propensity
• B. business levers
• C. context weighting
• D. action value

Answer: D

NEW QUESTION # 113
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