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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Ivan has created advertisements for his online printing business. His ads have been running for two months, and he'd like to get a sense of where his ads are geographically being shown. How can Ivan see the geographical information where his Google AdWords are being shown?

A) Unless Ivan creates a location targeting ad, he won't see this information.
B) Ivan must create a Geographic Performance Report in his account.
C) Ivan must create an IP Address report, and then resolve the IP addresses to locations.
D) Ivan must create an IP Address Report; Google will resolve the IP Address to locations.

2. Mike wants to try Google AdWords but he's worried about the overall costs of the ads. He would like to start with a small budget and see how the Google AdWords program works, before investing too much money into the online advertising. Which of the following price description is an accurate depiction of the cost of the Google AdWords program?

A) Mike's maximum CPC bid must be at least US$1.00. Mike's maximum CPM bid must be at least US$1.00.
B) Mike's maximum CPC bid must be at least US$0.25. Mike's maximum CPM bid must be at least US$0.01.
C) Mike's maximum CPC bid must be at least US$1.00. Mike's maximum CPM bid must be at least US$0.25.
D) Mike's maximum CPC bid must be at least US$0.01. Mike's maximum CPM bid must be at least US$0.25.

3. You have created four ads for your business. When you create multiple Google AdWords ads, how does Google determine which of the four ads to show, when a keyword triggers the ad?

A) The ads are shown based on performance.
B) The ads are shown in alphabetical order.
C) The ads are shown in the order in which they were created.
D) The ads are shown in rotation.

4. AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?
Each correct answer represents a complete solution. Choose all that apply.

A) You can store and navigate one or more accounts.
B) You can work offline on your Mac or PC.
C) You can perform advanced searches and edits.
D) You cpload changes to AdWords at any time.

5. All of the following formats Google AdWords Editor allows to export except for which one?

A) TXT
B) AEA
C) HTMl
D) CSV

Solutions: