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Google Display Exam Practice Test Sample Questions:

1. Beth has created a Google AdWords search ad for her company. She has configured the bidding option to focus on clicks, automatic, bidding, and no CPC bid limit with a daily budget of $25. Beth would also like to configure the ad scheduling to determine when her ads must show. When Beth tries to configure the ad scheduling options she is not allowed to do so. Why CANNOT Beth configure the ad scheduling?

A) Campaigns with no CPC bid limit cannot use ad scheduling.
B) Campaigns that focus on clicks cannot use ad scheduling.
C) Campaigns with a daily budget less than $50 cannot use ad scheduling.
D) Automatic bidding campaigns cannot use ad scheduling.

2. You are managing a Google AdWords campaign for a company. You launch a new display
campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.

A) Verify that your conversion code is set up correctly.
B) Evaluate performance of campaign regularly.
C) Check the ad creative and the landing page to make sure they are well matched.
D) Increase bidding for successful sites.

3. Andy is a consultant to a business that wants to advertise in the Google Content Network. He recommends that the business owner use the contextual targeting for his ads. What is the contextual targeting?

A) The contextual targeting allows the business owner to target specific languages.
B) The contextual targeting allows the business owner to target specific demographics.
C) The contextual targeting allows the business owner to select keywords related to the products for sale so his ads will show on related Websites.
D) The contextual targeting allows the business owner to insert ads into a series of related We bsites.

4. Henry has created a text ad for YouTube. YouTube text ads will rotate every 20 seconds unless the user clicks the ad or scrolls through the ads with the video. What happens if the user clicks the ad?

A) The video the user is watching will pause and the video screen will fill with the expanded text ad until the user clicks the play button for the video again.
B) A new window will open with the advertiser's Website.
C) The video the user is watching will stop and the advertiser's video will start.
D) The Web browser will take the user to the advertiser's Website.

5. What is the size of a mid-page units (MPU)?

A) 300 x 250
B) 330 x 220
C) 200 x 200
D) 330 x 330

Solutions: