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GCCC Strategic Communication Management Professional Sample Questions:

1. What is the difference between a communication strategy and a communication plan?

A) A strategy supports communication for an organization or a significant initiative or issue; a plan has less analysis and generally focuses on deliverables and a work plan.
B) They are the same, and the terms are interchangeable.
C) It does not matter which term is used as long as the document considers both internal and external communication.
D) A strategy is a more focused document that outlines the communication for a specific project or initiative; a plan is a more comprehensive document with in-depth considerations and analysis.

2. In evaluating the success of a media skills coaching and training program for executives in the organization, which of the following should NOT be the expected outcome?

A) They understand what to say and when.
B) Confidence is enhanced.
C) Better media relationships.
D) Consistently positive media coverage.

3. What are the four basic elements that form, shape, and reinforce an organization's culture?

A) Mission, people, purpose, and strategy
B) People, process, strategy, and structure
C) History, people, strategy, and structure
D) People, purpose, strategy, and structure

4. A start-up company needs to establish a budget for the communication plan. The owners feel unsure about how to budget for communication. How should the communication manager advise the owners?

A) Recommend they use a percentage of revenue method based on the projections of the company's plan so that they make sure to spend according to the business plan.
B) Suggest setting a budget for each main task within the communication plan and calculate the total budget to set a baseline for the next year.
C) Advise they give the communication area a free use of budget, with the understanding that the area needs to cover their revenue goals.
D) Propose they use the share-of-voice/share-of-mouth (SOV/SOM) method, considering the share of voice and the market share, in order to determine if they have to beat the competition or maintain their status.

5. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Communication tactics
B) Business objective
C) Communication strategy
D) Planning process

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