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The SAP C-HYMC-1802 course covers a wide range of topics, including the basics of the SAP Marketing Cloud, the architecture of the system, the deployment models and the use of SAP Marketing Cloud. SAP Certified Technology Associate - SAP Marketing Cloud 1802 Implementation certification is ideal for those seeking to develop advanced skills in marketing technology and those looking to move up in their careers.
SAP Certified Technology Associate - SAP Marketing Cloud 1802 Implementation is an internationally recognized certification exam that evaluates one's knowledge of how to utilize the latest technologies in implementing and configuring the SAP Marketing Cloud 1802 solution effectively. The purpose of this certification is to test the skills of individuals who work with large-scale marketing projects, brand-specific marketing campaigns, and integrated marketing activities.
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SAP C-HYMC-1802 exam focuses on the implementation of the SAP Marketing Cloud 1802 solution. C-HYMC-1802 exam is divided into two parts. The first part focuses on the fundamental concepts of SAP Marketing Cloud 1802 such as creating target group, campaign setup, and integration with different mediums. The second part of the exam highlights advanced features of SAP Marketing Cloud and includes topics such as segmentation, customer profiling, predictive analysis, and more.
SAP C-HYMC-1802 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Planning and Performance | <8% | - Planning Functions
|
| Topic 2: Lead and Account Based Marketing | <8% | - B2B Marketing
|
| Topic 3: Commerce Marketing | <8% | - Commerce Integration
|
| Topic 4: Dynamic Customer Profiling | >12% | - Customer Profiles
|
| Topic 5: Analytics and Reporting | <8% | - Reporting Capabilities
|
| Topic 6: Administration Tasks | 8% - 12% | - System Administration
|
| Topic 7: Extensibility | 8% - 12% | - Extension Framework
|
| Topic 8: Onboarding and Getting Started | 8% - 12% | - Initial Setup
|
| Topic 9: Segments, Campaigns and Journeys | >12% | - Audience Segmentation
|
| Topic 10: Integration and Data Upload | 8% - 12% | - Data Integration
|
