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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

A) Salesforce Connector User has 'Read' permission to the custom object
B) Lead, Contact or Account record added as a Related Object to the Salesforce custom object
C) Customized 'Display in Table' values when configuring fields
D) Campaign or Opportunity record added as a Related Object to the Salesforce custom object

2. Which standard connectors can be activated in Marketing Cloud Account Engagement

A) GoToWebinar
B) Youtube
C) Olark
D) Survey Monkey

3. "LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

A) Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
B) Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user
C) Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
D) Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user

4. "LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement. In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers

A) Filter existing prospect records to see which custom fields have the most data.
B) Pull a report of the data they intend to use for segmentation purposes.
C) Review existing forms and landing pages to understand what data needs to be collected.
D) Ask their accounting team to review and select the five most helpful fields.

5. A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

A) First Touch Model
B) Primary - Campaign Source Attribution
C) Account-to-Opportunity Matching

Solutions: