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The MB-220 exam is an opportunity for professionals to validate their skills in Dynamics 365 Marketing and demonstrate their expertise to potential employers. Microsoft Dynamics 365 Marketing Functional Consultant certification is recognized globally and is highly valued by businesses that use Dynamics 365 Marketing. MB-220 exam is intended for individuals who work or aspire to work as marketing functional consultants, technical consultants, or developers.
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The MB-220 exam covers a wide range of topics related to marketing automation, email marketing, lead management, event management, customer journeys, analytics, and reporting. MB-220 exam consists of multiple-choice questions and simulation-based scenarios that test the candidate's ability to solve practical problems related to marketing automation. MB-220 exam also evaluates the candidate's understanding of the Dynamics 365 Marketing application's functionality, features, and capabilities. Passing the Microsoft MB-220 exam demonstrates that the candidate is proficient in using Dynamics 365 Marketing to drive effective marketing campaigns and deliver personalized experiences to customers.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
The MB-220 exam covers a wide range of topics related to Dynamics 365 Marketing. It includes understanding the marketing application, creating and managing marketing content, analyzing and reporting on marketing data, managing leads and opportunities, and designing and executing marketing automation processes. MB-220 exam also evaluates the candidate's ability to configure and customize the Dynamics 365 Marketing application to meet the client's specific business needs.
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Manage events and webinars | 10-15% | - Plan and configure events - Integrate with webinar platforms - Manage registrations and attendance |
| Manage marketing channels | 25-30% | - Manage text messages and push notifications - Create and manage marketing emails - Design and publish marketing pages and forms |
| Manage segments and preferences | 15-20% | - Create and manage segments - Manage subscription centers and preferences - Manage consent and compliance |
| Manage customer journeys | 20-25% | - Test, publish, and monitor journeys - Implement automation and branching logic - Design and implement journeys |
| Manage leads, contacts, and accounts | 1-5% | - Implement lead scoring and qualification - Create and manage records |
| Analyze insights and reports | 10-15% | - Measure campaign performance - Create and interpret reports and dashboards |
| Configure Dynamics 365 Customer Insights – Journeys | 10-15% | - Configure forms, pages, and templates - Configure application settings - Configure integration with other services |
