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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the following Google searches would cause your ad to display?

A) Only search for "coffee cups" (lower cased) as it's using the case sensitive options.
B) Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.
C) Only searches for "coffee cups" as it's using the exact match options.
D) Any queries that search for "coffee cups" in quotation marks.

2. Marsha is reviewing a report she's created for her client's blog. In the client's blog, Marsha keeps the latest twenty posts on the home page and the older posts are inside the blog. If users want to view older posts, they can click on 'archives' button for more posts. Marsha is trying to convince the client that the colors and the artwork are drab and make the blog unappealing to visitors. In the report, however, Marsha is noticing a high bounce rate for the blog. Based on this information, what do you suspect is the problem?

A) The bounce rate is reflective of the primary home page for the blog - there's not much reason for users to go deeper into the blog.
B) All pages in the blog need to have the tracking code installed, not just the home page.
C) The poorly designed site is showing that people are leaving the site because the colors are drab and boring.
D) The tracking code doesn't work for blogs - only for static pages.

3. In Google AdWords there are two places where you can see the information for the Placement Performance Report. The first is through the Reporting tab and the actual Placement Performance report. Where else can you see the information in the Placement Performance Report in Google AdWords?

A) You can see the details on the Networks tab.
B) You can see the details on your Keywords tab.
C) You can have the report emailed to you in .csv format.
D) You can see the details on your Account Performance Tab.

4. You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords?

A) (Revenue from sales - Advertising costs)/Advertising costs
B) (Revenue from sales - Advertising costs)
C) (Revenue from sales - Advertising costs)/Duration of Ad
D) (Revenue from sales - Advertising costs)/Revenue from Sales

5. Holly is creating a new custom report in Google Analytics. When Holly creates a new report how many dimensions can she include in the report?

A) Five
B) Seven
C) One
D) Ten

Solutions: