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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. How does reducing the SKU count impact labor and operating expenses (OPEX)?

A) It simplifies ordering, receiving, stocking, and inventory management, lowering labor and OPEX
B) It increases the complexity of inventory management, raising labor costs.
C) It primarily increases customer satisfaction without affecting labor or OPEX.
D) It has no impact on labor or operating expenses

2. Fair Share Analysis compares which of the following?

A) An equal and fair distribution of sales in the marketplace
B) An equal and fair share of the growth in the marketplace
C) Actual performance against a theoretical "fair share" of market opportunity
D) Actual performance against performance versus a year ago

3. What does store clustering in category management primarily involve?

A) Focusing solely on increasing sales volume across all stores.
B) Grouping retail stores based on specific characteristics or attributes to manage them more efficiently.
C) Assigning identical product assortments to all stores regardless of location.
D) Organizing retail stores alphabetically to simplify inventory management.

4. Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?

A) The Snack Category is 5.0 points behind the Total Store.
B) The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.
C) The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity.
D) The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.

5. Which action would BEST reduce shrink in a perishable category?

A) Order large quantities for better pricing
B) Increase promotion frequency
C) Improve forecasting and shelf-life rotation
D) Add more branded items to the assortment

Solutions: