Latest Nov-2023 MKT-101 Dumps PDF And Certification Training

Check your preparation for Salesforce MKT-101 On-Demand Exam

Salesforce MKT-101 exam is a multiple-choice exam that consists of 60 questions, and candidates have 90 minutes to complete it. MKT-101 exam is available in English and costs $200. Candidates who pass the exam will receive a Salesforce Certified Marketing Cloud Journey Builder and Analyst credential, which demonstrates their expertise in building and analyzing customer journeys using Marketing Cloud.

 

NEW QUESTION # 74
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?

• A. Ensure the Contact entry mode is No re-entry
• B. A Utilize exit criteria for the journey.
• C. Use the Update Contact a:

Answer: A

NEW QUESTION # 75
A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?

• A. A verification step In the send automation
• B. A nightly automation with a filter activity
• C. An approval process for sending

Answer: B

NEW QUESTION # 76
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reasons warrants this implementation? Choose 2 answers.

• A. Tracking information for campaigns sent by each office.
• B. Support non-English responses with Reply Mail Management.
• C. Localized physical mailing address displayed in the default email footer
• D. Localized language and display options based on location and culture.

Answer: A,D

NEW QUESTION # 77
A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails.
Which tool should they use?

• A. Profile attributes
• B. Publication lists
• C. List unsubscribe
• D. Suppression lists

Answer: B

NEW QUESTION # 78
A retailer has been gathering email addresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy to address this.
Which strategy should be used?

• A. Website Signups
• B. Single Opt-In
• C. Double Opt-In
• D. List Detective

Answer: C

NEW QUESTION # 79
The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?

• A. Define a goal for each journey.
• B. Export the journey email analytics
• C. Review opens and clicks activity summaries.

Answer: A

NEW QUESTION # 80
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

• A. Number of Marketing Cloud users.
• B. Number of Sales Cloud sandboxes
• C. If data/content needs to be segregated between brands/geographies
• D. If testing/development business unit($) is required
• E. Number of brands/geographies which NTO operates

Answer: B,D,E

NEW QUESTION # 81
A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least amount of steps?

• A. Data Filter
• B. Filtered data extension
• C. SQL Query

Answer: B

NEW QUESTION # 82
Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data from their external systems.
What statements are accurate regarding Attribute Groups?
Choose 2 answers

• A. They can be created by templates to accomplish certain tasks.
• B. They link data extensions to other data extensions or contacts.
• C. They replicate the structure from the external system data into templates.
• D. They can contain only one data extension.

Answer: A,B

NEW QUESTION # 83
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?

• A. Audience Studio
• B. Google Analytics 360
• C. Data Studio
• D. Web Analytics Connector

Answer: C

NEW QUESTION # 84
Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?

• A. Data Extensions
• B. Active Audiences
• C. Lists
• D. Lists and Data Extensions

Answer: C

NEW QUESTION # 85
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?

• A. Guide Template Language
• B. Dynamic Content Areas
• C. Personalization Strings
• D. Substitution Strings

Answer: C

NEW QUESTION # 86
A customer wants to grow the number of subscribers in the account.
Which two methods should the customer employ to acquire new subscribers? (Choose two.)

• A. Preselect email opt-in check boxes at online checkout.
• B. Use a list of email addresses purchased from online vendors.
• C. Create an SMS campaign allowing customers to sign up for email.
• D. Add a "Sign Me Up" form to the homepage.

Answer: C,D

NEW QUESTION # 87
Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?

• A. Profile attributes
• B. Preference Lists
• C. Publication Lists
• D. Preference attributes

Answer: C

NEW QUESTION # 88
A marketer sent an email to a group of subscribers with an invalid link.
What step could the marketer take to correct the link after the email has been sent?

• A. Change the link in Job Links under Tracking
• B. Update the link using AMPscript
• C. Resend the email with the correct link
• D. Change the URL Expiration in Email Administration

Answer: A

NEW QUESTION # 89
A marketer is building a highly personalized email that is sent daily to one million subscribers. The data needed for the email is located in several data extensions.
What feature should the marketer use to merge the data into a single data extension to improve sending?

• A. Data Filters
• B. SQL Query Activities
• C. File Triggers
• D. Profile Management

Answer: B

NEW QUESTION # 90
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Salesforce MKT-101 certification exam is designed to test the knowledge and skills of professionals who use Salesforce Marketing Cloud to build and analyze customer journeys. Build and Analyze Customer Journeys using Marketing Cloud certification exam validates the expertise of individuals in using Marketing Cloud to create personalized and engaging customer experiences across multiple channels. MKT-101 exam covers a wide range of topics such as email marketing, mobile messaging, social media marketing, customer data management, and analytics.

 

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