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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 20% | - Explain how to analyze email performance metrics - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to use dynamic content in emails |
| Topic 2: Administration | 11% | - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains |
| Topic 3: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use dynamic content - Describe how to use form handlers - Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms |
| Topic 4: Lead Management | 24% | - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading |
| Topic 5: Visitors and Prospects | 8% | - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects |
| Topic 6: Engagement Studio | 17% | - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
1. LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?
A) Run completion Action on form Request a demo with action notify Admin
B) Run completion Action on form Request a demo with action assign to user
C) Run an automation rule to assign based on the Request demom Submission & prospect status field
D) Export the submission report & Import
2. A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage
A) A link to download Engage Alerts for Mac
B) Campaign send limits
C) A link to assign licenses and permission sets
D) A link to Salesforce Engage training resources
3. LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?
Choose 2 answers
A) The sum of total conversions from the form and landing page reports.
B) The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.
C) The Engagement Dashboard in B2B Marketing Analytics.
D) The total submissions reflected on the form report in Marketing Cloud Account Engagement.
4. Which are true about Salesforce Engage
A) Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
B) You can use Salesforce Engage with Gmail by downloading an extension
C) Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
D) Salesforce Engage is not supported for Salesforce sandbox accounts
E) You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
5. What is true about custom redirects? [Choose two answers]
A) Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.
B) When a visitor converts to a prospect completion actions on a custom redirect will trigger
C) Custom redirects are great for linking to files or pages you do not host.
D) When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A,D | Question # 3 Answer: B,C | Question # 4 Answer: A,B,C,D,E | Question # 5 Answer: A,C |
