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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading |
| Topic 2: Visitors and Prospects | 8% | - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects |
| Topic 3: Email Marketing | 20% | - Explain how to analyze email performance metrics - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to use dynamic content in emails |
| Topic 4: Administration | 11% | - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains |
| Topic 5: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use dynamic content - Describe how to use form handlers - Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms |
| Topic 6: Engagement Studio | 17% | - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?
- A. Run completion Action on form Request a demo with action notify Admin
- B. Run completion Action on form Request a demo with action assign to user
- C. Run an automation rule to assign based on the Request demom Submission & prospect status field
- D. Export the submission report & Import
Correct Answer: C 🗳️
A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage
- A. A link to download Engage Alerts for Mac
- B. Campaign send limits
- C. A link to assign licenses and permission sets
- D. A link to Salesforce Engage training resources
Correct Answer: A,D 🗳️
LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?
Choose 2 answers
- A. The sum of total conversions from the form and landing page reports.
- B. The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.
- C. The Engagement Dashboard in B2B Marketing Analytics.
- D. The total submissions reflected on the form report in Marketing Cloud Account Engagement.
Correct Answer: B,C 🗳️
Which are true about Salesforce Engage
- A. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
- B. You can use Salesforce Engage with Gmail by downloading an extension
- C. Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
- D. Salesforce Engage is not supported for Salesforce sandbox accounts
- E. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
Correct Answer: A,B,C,D,E 🗳️
What is true about custom redirects? [Choose two answers]
- A. Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.
- B. When a visitor converts to a prospect completion actions on a custom redirect will trigger
- C. Custom redirects are great for linking to files or pages you do not host.
- D. When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
Correct Answer: A,C 🗳️
