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Microsoft MB-220 Certification Exam is designed for individuals who want to demonstrate their expertise in implementing and configuring Microsoft Dynamics 365 Marketing solutions. Microsoft Dynamics 365 Marketing Functional Consultant certification is intended for functional consultants who specialize in marketing automation and want to demonstrate their knowledge of Dynamics 365 Marketing. MB-220 exam measures the candidate's skills in configuring and managing marketing campaigns, lead generation, and customer segmentation.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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Microsoft MB-220 certification exam is a 120-minute test consisting of multiple-choice questions. MB-220 exam measures the candidate's knowledge in various areas, including designing marketing automation solutions, managing segments and lists, creating and managing marketing forms and pages, managing leads, and tracking and analyzing marketing data. MB-220 exam also evaluates the candidate's understanding of marketing automation fundamentals, such as customer journey design, email marketing, lead scoring, and event management.
Microsoft MB-220 certification exam is designed for those individuals who want to become Microsoft Dynamics 365 Marketing Functional Consultants. MB-220 exam is a part of the Microsoft Dynamics 365 certification program and is intended to validate the candidate's skills and knowledge in implementing and configuring Microsoft Dynamics 365 Marketing solutions. Passing the MB-220 exam is a prerequisite to achieving the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification.
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Manage events and webinars | 10-15% | - Integrate with webinar platforms - Manage registrations and attendance - Plan and configure events |
| Analyze insights and reports | 10-15% | - Create and interpret reports and dashboards - Measure campaign performance |
| Configure Dynamics 365 Customer Insights – Journeys | 10-15% | - Configure application settings - Configure forms, pages, and templates - Configure integration with other services |
| Manage customer journeys | 20-25% | - Design and implement journeys - Test, publish, and monitor journeys - Implement automation and branching logic |
| Manage segments and preferences | 15-20% | - Create and manage segments - Manage consent and compliance - Manage subscription centers and preferences |
| Manage marketing channels | 25-30% | - Create and manage marketing emails - Manage text messages and push notifications - Design and publish marketing pages and forms |
| Manage leads, contacts, and accounts | 1-5% | - Implement lead scoring and qualification - Create and manage records |
