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HP Imaging and Printing Sales Fundamentals Sample Questions:

1. What is likely to happen when a business customer begins using more color in the marketing documents that they send to customers?

A) decreased response from customers
B) decreased costs of printing marketing documents
C) increased response from customers
D) increased costs of mono printing

2. Which statement is true about initial contacts between a customer and a business?

A) Most initial contacts occur during the day.
B) Most initial contacts result in a purchase.
C) Most initial contacts occur through documents.
D) Most initial contacts are face to face

3. What is the goal when optimizing an imaging and printing fleet?

A) replacement of single-function printers with multifunction devices
B) replacement of all ink devices with laser devices
C) centralization of printing on a few devices
D) a balance between cost and productivity

4. Which strategy did HP employ on its corporate campuses to conserve resources?

A) turned off the lights after 6 pm
B) provided all employees with free city bus passes
C) configured the default on printers to duplexing for all interoffice communication
D) required all employees to shut off their printers before they left for the day

5. Why does HP create customer segments?

A) To control which products are marketed to various types of accounts
B) To divide the customer's workforce into departments to address specific customer groups
C) To help HP sales people locate the series of products that works best for a customer group
D) To monitor inventory

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