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By earning the EEB-101 certification, email marketers can demonstrate their commitment to professional development and their ability to deliver effective email marketing campaigns. Essentials for Marketing Cloud Email Marketers certification can help email marketers stand out in a competitive job market and open up new career opportunities. Additionally, the knowledge and skills gained through preparing for the EEB-101 exam can help email marketers improve the ROI of their email campaigns and drive better results for their organization.
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Earning the Salesforce EEB-101 certification validates a marketer's knowledge of email marketing strategies and tools available in the Salesforce Marketing Cloud platform. It demonstrates their ability to create effective email campaigns that engage and nurture leads, and build strong customer relationships.
Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Tracking & Reporting | 10% | - Interpreting results and optimization - Standard reports and dashboards - Key metrics (open, click, bounce, conversion) |
| Email Creation & Testing | 25% | - Sender authentication (SPF, DKIM, DMARC) - Preview, test send, and validation - Dynamic content and personalization - Email Studio tools and editors |
| Subscriber & Data Management | 25% | - Import/export and data quality - Data extensions and list management - Subscriber status and preferences - Segmentation and audience creation |
| Sending & Automation | 20% | - Automation Studio basics - Journey Builder fundamentals - Guided sends and user-initiated sends - Triggered emails and transactional sends |
| Email Marketing Concepts & Best Practices | 20% | - Email marketing fundamentals - Deliverability and sender reputation - Compliance and regulations (CAN-SPAM, GDPR, CASL) - Email design and accessibility best practices |
