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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Einstein for Marketing Cloud | 23% | - Einstein Copy Insights - Einstein Engagement Frequency - Send Time Optimization - AI-powered personalization and prediction - Einstein Engagement Scoring |
| Topic 2: Triggers | 7% | - Event-driven automation - SOAP and REST API triggers - Data extension and trigger management |
| Topic 3: Ad Studio | 12% | - Integration with advertising platforms - Campaign management and optimization - Audience targeting and segmentation |
| Topic 4: Journey Orchestration | 25% | - Journey design and best practices - Reporting and performance analysis - Comparison between Datorama and Google Analytics - Activities and decision splits - Entry sources and audience evaluation |
| Topic 5: Interaction Studio | 8% | - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities - Real-time interaction management |
| Topic 6: Social Studio | 10% | - Social analytics and reporting - Social media publishing and engagement - Content management and moderation |
| Topic 7: Mobile (SMS/Push) | 13% | - MobilePush tools and functionalities - Mobile Studio configuration and usage - GroupConnect and WhatsApp integration - MobileConnect features and capabilities |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
- A. daily
- B. hourly
- C. monthly
- D. Biweekly
Correct Answer: A 🗳️
Explanation: Only visible for ValidExam members. You can sign-up / login (it's free).
Where to create topic profiles in command center?
- A. social automate
- B. command center
- C. social admin
Correct Answer: C 🗳️
When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to' control?
- A. The total number of times a mobile device can receive this message during the active period
- B. The total number of times a mobile device can receive this message once every week
- C. The total number of times a mobile device can receive this message once every 24 hours
- D. The total number of times a mobile device can receive this message once every 72 hours
Correct Answer: A 🗳️
What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers
- A. EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.
- B. EEFuses only commercial send data.Transactional sends are not considered in modeling.
- C. Salesforce trains eachcustomer's model using only thatcustomer's data.
- D. EEF analyzes 360 days of historical data to determine the right frequency of communication.
- E. EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.
Correct Answer: C,D,E 🗳️
How often are the Einstein Engagement Scoring models updated?
- A. Weekly
- B. Hourly
- C. Monthly
- D. Daily
Correct Answer: C 🗳️
