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DMI PDDM Exam Syllabus Topics:

Topic	Details
Topic 1	Analytics with Google Analytics Creating and Configuring a Google Analytics Account
Topic 2	Paid Search (PPC) using Google Ads Paid Search Campaign Creation with Google Ads
Topic 3	Analysing and Recording Google Analytics Data Monitoring Campaigns with Google Analytics Reports
Topic 4	Principles of Digital Marketing Social Media Marketing
Topic 5	Search Engine Optimisation (SEO) Aligning SEO and Business Objectives Keywords and SEO Content Plan Measuring SEO Performance
Topic 6	Creating and Optimising Social Media Campaigns Developing Data-Driven Audience and Campaign Insights
Topic 7	Introduction to Digital Marketing Connecting with the Customer
Topic 8	Paid Search Campaign Measurement Fundamentals of Paid Search Search Campaign Management
Topic 9	Developing a Content Marketing Plan Publishing and Distributing Content
Topic 10	Email Marketing Testing and Optimising an Email Campaign Marketing Automation Creating an Effective Email Campaign
Topic 11	Display and Video Advertising Digital Marketing Strategy
Topic 12	Setting up a Social Media Experience for a Business Key Social Platforms for Digital Marketing

Reference: https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-digital-marketing

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