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Salesforce Marketing-Cloud-Developer exam covers a range of topics related to the Marketing Cloud platform, including data modeling and management, customer journeys, email marketing, and social media marketing. Candidates will be tested on their ability to design and develop custom solutions using the Marketing Cloud platform, as well as their understanding of best practices for Marketing Cloud development.
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Salesforce Marketing-Cloud-Developer exam consists of 60 multiple-choice questions that must be answered within 105 minutes. Marketing-Cloud-Developer exam covers a wide range of topics related to marketing automation, email marketing, and customer relationship management. Marketing-Cloud-Developer exam is designed to test your knowledge of the Salesforce Marketing Cloud platform, your ability to develop and implement marketing campaigns, and your understanding of customer data management.
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Salesforce Marketing-Cloud-Developer Certification Exam is a valuable asset for individuals who work with Salesforce Marketing Cloud. It is a great way to demonstrate your expertise and knowledge of the platform to potential employers and clients. Salesforce Certified Marketing Cloud Developer Exam certification can also help individuals advance their career and increase their earning potential. Salesforce Certified Marketing Cloud Developer Exam certification is valid for two years, after which individuals must retake the exam to maintain their certification.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Security and Data Governance | 12% | - Manage API key security and OAuth flows - Apply data retention policies - Configure data privacy and compliance settings - Implement role-based access controls |
| Platform Architecture | 15% | - Implement triggered send architectures - Create and manage CloudPages - Configure and use Query Activities - Design solutions using Journey Builder - Build automations in Automation Studio |
| Data Modeling | 16% | - Implement data relationships (one-to-one, one-to-many) - Implement data import and export processes - Define contact data structure and contact key - Utilize Data Views for data access - Design and implement data models using Data Extensions |
| Contact Handling | 14% | - Handle contact identity resolution - Implement contact segmentation and filtering - Use contact model concepts effectively - Manage contact attributes and data |
| AMPscript and Server-Side JavaScript | 23% | - Use AMPscript functions for data manipulation - Write AMPscript for email content personalization - Implement AMPscript in email, CloudPages, and landing pages - Write Server-Side JavaScript for custom functionality - Debug and troubleshoot AMPscript and SSJS code |
| Marketing Cloud APIs | 20% | - Implement API authentication methods - Create and manage API integrations - Utilize REST and SOAP APIs for integrations - Work with API endpoints for data operations |
