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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?

A) Implement a blended lead scoring and grading system.
B) Only pass on leads that are very active on your site no matter the company profile.
C) Automatically assign all leads to sales reps in a round-robin system.
D) Add more landing pages and forms to your site to increase the number of conversion opportunities.

2. What triggers a prospect record to sync from Marketing Cloud Account Engagement to the CRM? Choose 2 answers

A) Mapping new custom fields
B) Form submission
C) Landing page submission
D) Opening an email

3. What activities are completion actions available for?

A) Forms
B) Custom Redirects
C) Page actions
D) Files
E) Automation rules
F) Emails

4. Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field?
Choose 2 answers

A) The Marketing Cloud Account Engagement field must be a drop-down field.
B) The Lead and Contact fields must have the same Salesforce field label.
C) The Lead and Contact fields must have the same API name.
D) The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.

5. Which three activities can be used to trigger an increase or decrease in a prospect's score? (Choose three answers.)

A) Clicking a link in an email
B) Printing an email
C) Forwarding an email
D) Unsubscribing from an email
E) Opening an email

Solutions: