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IBM DemandTec Sales Mastery Test v1 Sample Questions:

1. DemandTec's Total Trade Optimization offering consists of three current offerings. Which of the following is not included?

A) Lifecycle Price Management
B) Strategic Trade Planning
C) Customer Trade Planning
D) Advanced Deal Management

2. The target buyer for DemandTec Promotion Planning and DemandTec Promotion Execution includes all but which of the following roles?

A) VP Merchandising
B) VP Marketing
C) CFO
D) VP Advertising

3. What does DemandTec Assortment Optimization measure?

A) Sales volume
B) Profit margins
C) Market share
D) Incrementality

4. IBM's Enterprise Marketing Management (EMM) portfolio has solutions for various audiences. What is the audience for the DemandTec solutions?

A) Marketing leaders, planners and decision makers
B) Merchandising and sales planners
C) Digital marketers
D) Customer relationship marketers

5. DemandTec Promotion Optimization has science requiring products with long lifecycles. Which of the following retail segments is a relevant target?

A) Department stores
B) Softlines
C) Apparel
D) Grocery

Solutions: