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IBM M2020-229 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Solution Positioning & Differentiation | 30% | - Competitive positioning of SPSS solutions
|
| Topic 2: Selling & Licensing Fundamentals | 20% | - IBM licensing models and support offerings
|
| Topic 3: Target Markets & Customer Needs | 25% | - Industry applications of SPSS
|
| Topic 4: SPSS Product Portfolio Overview | 25% | - SPSS solutions and capabilities
|
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
According to an independent study, what percentage of SPSS Modeler customers achieved a positive return on investment?
- A. 12%
- B. 24%
- C. 47%
- D. 94%
Correct Answer: D 🗳️
A research group is looking to branch out from their traditional paper surveys into other technologies. What is NOT one of the many survey types supported in SPSS Data Collection?
- A. Smartphone application
- B. Text message
- C. In person
- D. Interactive voice response
Correct Answer: A 🗳️
Which SPSS product best meets the needs of a call center looking to capture feedback on customer satisfaction?
- A. SPSS Data Collection
- B. SPSS Decision Management
- C. SPSS Statistics
- D. SPSS Collaboration and Deployment Services
Correct Answer: A 🗳️
What is the main purpose of association algorithms in SPSS Modeler?
- A. To prepare a data set for optimal modeling.
- B. To reduce data to a simpler form.
- C. To divide the market or customer base into groups.
- D. To discover linked purchases and other occurrences.
Correct Answer: D 🗳️
Which question is most appropriate to ask when selling SPSS Data Collection?
- A. How consistent is your decision making?
- B. How do you currently deploy your analytics results?
- C. Do you have projects where knowing what your customers thought would impact your decisions?
- D. Are you able to analyze individual transactions to identify purchase patterns?
Correct Answer: C 🗳️
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