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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Reporting and Visualization | - Visualization components in Analysis Workspace - Reporting best practices |
| Customer Journey Analytics Fundamentals | - Data ingestion and connections - Concepts and architecture overview |
| Data Configuration and Governance | - Data views and schema configuration - Permissions and access management |
| Analysis and Reporting | - Segmentation and filtering concepts - Workspace analysis and project creation |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
The marketing team of an insurance business wants to review their weekly performance every Monday. They need a workspace project with data for past week from Monday to Sunday for reporting.
As a CJA Business Practitioner, how will you create a custom calendar date range to address this requirement, considering the week starts from Sunday as per default data view calendar settings?
Response:
- A. Select a custom range and manually adjust the start and end dates every week
- B. In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' plus 1 day and End as 'Start of current week' plus 8 days
- C. In the calendar control select 'Last 7 days' from the Preset dropdown and then uncheck 'Use rolling dates' option with rolling weekly value
- D. In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' minus 6 days and End as 'Start of current week' plus 1 day
Correct Answer: D 🗳️
Which settings should be reviewed when creating a recurring report schedule?
(Select two.)
Response:
- A. Export File Format
- B. Data Retention Policies
- C. Data Source Permissions
- D. Report Delivery Frequency
Correct Answer: A,D 🗳️
Which elements must be configured when building a report for sales performance across regions?
(Select two.)
Response:
- A. Regional Dimension Filters
- B. Data Processing Rules
- C. Sales Metrics
- D. Campaign Priority Assignment
Correct Answer: A,C 🗳️
When you drag a Histogram visualization into your report, you notice that the first bar is quite large, but the other items have no value. Given the settings displayed in the image, what can you do to try to improve the visualization?
Response:
- A. Change the Starting Bucket to 1.
- B. Change the Counting Method to Metric.
- C. Change the Counting Method to Session.
- D. Select the Limit max items radio button.
Correct Answer: C 🗳️
Your company runs several promotional campaigns throughout the year. When reviewing the annual campaign performance report, your manager notices that only Q4 campaigns are visible. After investigating, you realize that the report was configured to use a static date range. What action should you take?
Response:
- A. Change the date range filter to include the entire year.
- B. Enable real-time report updates.
- C. Recreate the report using calculated metrics.
- D. Apply campaign filters for all active promotions.
Correct Answer: A 🗳️
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