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Facebook 100-101: Meta Certified Digital Marketing Associate certification is worth pursuing for anyone starting their digital marketing journey. Meta Certified Digital Marketing Associate certification provides marketers worldwide with the knowledge and skills necessary to navigate the Facebook Ads platform and craft successful campaigns. Marketers who hold this certification are better equipped to reach and engage their target audience, drive sales, and improve their overall social media marketing prowess.
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To take the Facebook 100-101: Meta Certified Digital Marketing Associate Exam, you need to have a basic understanding of digital marketing concepts and techniques. You should also have some practical experience in the field of digital marketing. 100-101 exam is conducted online and consists of multiple-choice questions. You need to score a minimum of 70% to pass the exam and receive your certification.
Reference: https://www.facebook.com/business/learn/certification/exams/100-101-exam#
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Facebook 100-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Measurement | 15% | - Basic attribution concepts - Key performance metrics - Interpret results and optimize |
| Advertising Fundamentals | 25% | - Ad formats and creative best practices - Budgeting, scheduling and bidding - Campaign structure and objectives - Targeting and audience types |
| Value of Meta Technologies | 15% | - Overview of Meta platforms - Business benefits of Meta marketing solutions |
| Establish Business Presence | 20% | - Configure Ad Account and Meta Pixel - Set up Facebook Page, Instagram Business Account - Create and manage Meta Business Account |
| Create and Manage Ads | 25% | - Build campaigns in Ads Manager - Privacy policies and ad guidelines - Placement and delivery options |
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