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Earning the Salesforce EEB101 Certification can open up career opportunities for professionals in marketing, sales, and customer service roles. It not only validates their knowledge and skills in Salesforce Email Essentials but also demonstrates their commitment to continuous learning and professional development.
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Once you pass the Salesforce EEB101 Certification Exam, you will receive a digital badge and a certificate that you can share on your LinkedIn profile, resume, or website. Salesforce Email Essentials (EEB101) Exam certification is a great way to showcase your expertise in email marketing using Salesforce and boost your career prospects as a Salesforce professional.
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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Subscriber and Data Management | 26% | - Lists and Data Extensions - Importing and maintaining subscriber data - Segmentation and filtering - Subscriber key and sendable data |
| Email Delivery and Testing | 15% | - Sender authentication and deliverability - Preview and test sends - A/B testing options - Send classifications and sender profiles |
| Tracking, Reporting and Automation | 15% | - Bounce and complaint management - Basic automation and triggered sends - Email performance metrics - Standard reports and analytics |
| Email Creation and Design | 26% | - Personalization and dynamic content - Email templates and best practices - Content Builder usage - Accessibility and rendering |
| Marketing Cloud Overview | 18% | - Legal and compliance requirements - Navigation and core platform concepts - Email Studio and application roles |
